Greeting Card Marketing: Personal Greetings from Bookkeeping Services

Author: Nikki Sabato

Marketing a bookkeeping business requires establishment of honest and credible working relationships. Bookkeepers commonly need to establish these relationships through direct communication, personal correspondence, and direct social networking. Bookkeepers can also make use of unique and customized printed marketing materials to provide important information and reference about their services to clients. Examples of these printed marketing tools include:

Postcards – These materials can be used as creative marketing materials for bookkeeping services. They can be used to strengthen a business brand by featuring an image of the business logo, mission statement, or history. They can also be used as promotional materials for announcing additional tax season services, stocktaking, and business permit filing. They can be mailed to current and prospective clients directly to local community.

Greeting Cards – Greeting card marketing can be a personalized way to market bookkeeping services. They can be mailed to loyal clients of the business during the holidays or their business’ anniversary. They can also be used as branding materials by featuring a business logo, mission statement, and a list of services. They can also be used as free gifts with promotional offers of free additional services when they avail of multiple bookkeeping services.

Bookmarks – These materials can serve as useful and handy marketing materials for bookkeeping services. They can feature promotional images and text including the business name, logo, and outline of services. They can be given out as souvenir items in business meetings, accounting, and business trade shows.

These unique and personalized printed marketing materials allow bookkeepers to add customized designs and personal touches to their promotional campaigns. These materials have the potential to increase recall rates for clients due to their usefulness and creative appeal.

About the Author:

Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.

Article Source: ArticlesBase.com - Greeting Card Marketing: Personal Greetings from Bookkeeping Services